Nielsen BookScan US announced that they are incorporating sales data from what has been the largest elusive seller of physical books in the US. Beginning with the first week of January 2013, point-of-sale data for printed books sold at over 4,000 Walmart locations across the U.S. and Puerto Rico will be included in the service’s sales database. BookScan estimates that with the new data, they will account for over 80 percent of the US retail print book market. “Greater accuracy of information and insight into book consumers is what all BookScan clients want, and adding Walmart data provides a big […]
