Obama Campaign Digital Director to Address Publishers

The digital director of President Obama's re-election campaign Teddy Goff, whose highly-successful social media and digital marketing strategies were credited as an important part of the president's victory in November, is the latest high-profile speaker to join the roster at January's big Digital Book World conference.

Goff's keynote will share best practices advice on micro-targeting and social media marketing in a way that that can be utilized by publishers and authors, and he will detail the campaign's techniques in greater detail in a second breakout session.

Coming up soon after the holidays, the main DBW event takes place January 16 and 17 at the New York Hilton, so it's a good time to enroll while you still can. Last week we announced an appearance from self-published author Hugh Howey on the heels of his unusual print-only deal with Simon & Schuster (joined by his agent, Kristin Nelson). Other expert speakers from outside of publishing and conference mainstream include Carnegie-Mellon professor Michael D. Smith, presenting a study on the real commercial impact of piracy, and Johns Hopkins University Press senior programmer and analyst Robert Oeste, with an insightful and accessible presentation on XML.

Conference attendees always like to hear from ceos, and DBW features John Donatich (Yale University Press), Gary Gentel (Houghton Mifflin Harcourt), Michael Jacobs (Abrams), Marcus Leaver (Quarto), JP Leventhal (Black Dog & Leventhal), Karen Lotz (Candlewick), Rebecca Smart (Osprey) and David Nussbaum (F+W) and many other c-level executives--plus Publishers Launch Children's on January 15 adds top executives Deborah Forte (Scholastic Media),  Barbara Marcus (Random House Children's), Andrew Sugerman (Disney Publishing), Kate Wilson (Nosy Crow), Jonathan Yaged (Macmillan Children's), and others.

The main DBW event covers the full landscape of trade publishing innovation and digital change. See the packed program or check out conference chair Mike Shatzkin's detailed overview of how we will pack in "seven-and-a-half-days of conference programming" during four days in January.

Publishers Launch Children's starts Digital Book World week, and the new one-day Authors Launch event on Friday, January 18 finishes the sequence by bringing a deeply experienced faculty together with authors for a professional seminar on digital marketing, promotion, platform-building and reader relations--in concert with publishers and agents or on your own.

All the published discounts have expired, but if you use our discount code PUBLUNCH when you enroll, you'll save 5 percent off any of the listed ticket prices and packages --and a big $400 off the "individual full conference" DBW ticket.