In the UK, Tesco has hired Gavin Sathianathan to head their ebook portion of their blinkbox digital media offer, to launch later this year. Tesco had purchased Mobcast last September as the foundation of their ebook program. They will offer digital books, music and movies under the blinkbox name. Currently working at Facebook, Sathianathan had worked as an intern at the previous incarnation of blinkbox (a streaming video company). The Bookseller says Tesco has hired Sainsbury head of online entertainment Mark Bennett to lead blinkboxmusic as well.