Bowker has reached an agreement to sell their business intelligence and commerce solutions product to Nielsen, with a closing expected in four to eight weeks. After the sale, Bowker will focus on their core identifier services and library services. Nielsen is acquiring the consumer research lines, which have operated in both the US and UK (comprising the former Book Marketing Limited, which Bowker acquired in 2012), the PubTrack Digital line, and the ecommerce tools. As Nielsen Books president Jonathan Nowell tells us, the companies have “always been two great complementary businesses” that are now coming together. “We’re looking forward to being able […]
