We have much of the programming posted now for our third annual Publishers Launch Kids conference — on Monday, January 13, one of the kickoff events to “Digital Book World Week” in New York.
PL Kids starts with a big block of data — from Nielsen (with analysis by Bookigee); from the Insight Strategy Group (looking at larger kids digital media trends); and from PlayCollective (updating their analysis of children’s digital reading habits) — and moves on to cover game-based learning initiatives; the push and pull of licensing and branding; moving to a mobile strategy; an overview of successful new ventures; and much more. View the program in formation here and register through the regular DBW sign-up page.
The best early price lasts only through tomorrow. Following last year’s successful experiment, you can also choose a two-day Kids Package that includes the first day of Digital Book World (which includes more afternoon sessions focused on children’s publishing), or for the best value get the DBW Total Access Pass for three full days of rich educational options.
We keep filling in more great speakers every day, with “buzz” expert and author of The Anatomy of Buzz and the forthcoming Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information Emanuel Rosen joining us, along with another major publishing ceo participating in the big opening ceo panel. Highlighted program blocks include sessions on analyzing Amazon; a step-by-step look at change management throughout the publishing company; a realistic reckoning with starts-up and investment in innovation; and practical information of data-driven decision-making. Other tracks on the ever-broader agenda include tech-focused sessions; panels on academic and scholarly publishing; a terrific set of marketing sessions building on our event from September and more.
Put DBW on your calendar now, before prices go up — and use this link, with the Publishers Lunch discount code, for the best individual ticket discount available, giving you another 10 percent off.