Kobo has released a white paper designed to show publishers and authors how reader data that platforms like Kobo compile “can actually help publishers unlock previously hidden equity within their publishing lists and inform decisions on which authors and franchises to invest in, which ones are running out of steam, and where trouble may lie within any individual book.” Multiple examples focus on “completion rates”; books that readers actually finish. Apparently, large numbers of people do not finish their ebooks. As an example, “the industry benchmark for completion in mystery books is 62 percent.” Books with higher-than-average completion rates with […]
