JetBlue’s has launched their “Fly-Fi” content platform, currently available on about 35 percent of all flights as part of their rollout of inflight wi-fi, offering free content, including excerpts of more than 20 ebooks from HarperCollins, their “exclusive book content partner” at launch. Penguin Random House will join the program in the first quarter of 2015. The ebook excerpts will include buy buttons to allow customers to purchase any of the available titles from a variety of retailers. HarperCollins chief marketing officer Angela Tribelli says in the announcement: “This is a terrific opportunity for travelers to enjoy some of the best books […]
