A late holiday shopping push lifted seasonal book sales, putting print book sales as measured by Nielsen Bookscan for the last four weeks of the year at approximately 96 million units, up 6 million books or 6.7 percent compared to the same period in 2013. (Over half of the gain came in the final week of shopping.) For the full year, Nielsen Bookscan recorded sales of 635 million units across the outlets that they cover (comprising an estimated 80 percent of the print book business), up a modest 15 million units or 2.4 percent from the previous year, thanks in […]
