The evolution of ebooks into a mature market in the US was evident on the second day of DBW last Thursday, as the focus turned to nuanced questions of how to boost sales of titles in a crowded marketplace, as well as publisher experiments in selling direct to consumers or in international markets. On a price promotions panel Thursday afternoon, Rachel Chou, chief marketing officer at Open Road, described how the market has changed, saying that price used to be the primary tool a publisher had to drive ebook sales, and running a discounted price promotion on a title two […]
