Harlequin has launched a new customer loyalty program, Harlequin My Rewards, which gives members opportunities to earn rewards such as autographed books, signature gift baskets and Skype conversations with favorite Harlequin authors. Harlequin My Rewards presents readers with points for purchasing books or engaging in multiple online activities, including sharing book reviews, providing opinions, completing weekly book challenges and games, tweeting and partaking in Facebook activities. In addition, readers who purchase Harlequin books at retail locations can earn points by taking a photo of their receipts, which they email or upload to the Rewards site. Bonnier Germany (which includes Carlsen, […]
