At Book Expo America last week, Nielsen svp global managing director Jonathan Stolper presented some data from across Nielsen’s tracking services, including — for the first time — ebook data from PubTrack Digital. Because of misunderstandings about how various industry data views are compiled, you may have encountered some confused or incorrect accounts of this new data elsewhere. PubTrack Digital reports actual unit ebook sales, in the same way that Bookscan reports actual unit print book sales. While Bookscan reports weekly — getting sales data direct from retailers — PubTrack Digital reports monthly, and gets sales on a delayed basis […]
