One tried and true digital marketing tool (for now, at least) is email deal newsletters, and now Goodreads is joining the game. Goodreads Deals will alert site members when an ebook on their “want to read” list or an author they follow is discounted. They are also offering daily deals email newsletters in three genre fiction categories, along with “bestsellers,” and they say they plan “to expand into more genres as quickly as we can.” The program starts in the US. In the press release Goodreads ceo Otis Chandler says, “This program is also a powerful new marketing tool for authors and publishers; […]
