Denmark-based publishing company JP/Politikens will launch a new publishing house in Sweden, Polaris Förlag, concentrating on literary fiction, crime and thrillers, and popular nonfiction, in the second half of 2017. Polaris, which will operate as an independent unit of JP/Politikens and based in Stockholm, will be overseen by Jonas Axelsson, most recently director of Bonnier Group and ceo of Partners in Stories.
JP/Politikens managing director Lene Juul said in the announcement: “The Swedish book market is interesting as we currently see a positive market development. And with Jonas Axelsson we have found the right person to start our new business adventure in Sweden. He is a visionary and commercially focused Publisher who knows the Swedish book market extremely well. He is well-liked within the publishing industry and has a strong relationship with a number of prominent writers. With Jonas’ expertise in and knowledge of the Swedish market and JP / Politikens Forlag’s commercial approach, we have a strong foundation for success in Sweden.”