A good final holiday week of print book sales as measured by Nielsen Bookscan lifted the cumulative total for the five-week period into positive territory (though all of this year’s comparison numbers come with asterisks since 2015 was an unusual 53-week year in Nielsen’s tracking). For the five weeks starting with Thanksgiving, print unit sales totaled 119.6 million units, up 1.7 million units from a year ago, or a 1.5 percent gain. About half of those sales happen in the final two weeks of the holiday period, with print sales adding 2.2 million units in that window this time around, up 3.8 percent, at […]
