The AAP released their monthly StatShot statistics for November 2016, which provide solid evidence of the disconnect between topline AAP data and actual marketplace results that we have been talking about for a while now. Looked at in isolation the headline news sounds positive: Net trade sales as measured by the AAP rose 8.6 percent in November, up $63.3 million, to $732.1 million for the month. Yet we know from Bookscan (and Barnes & Noble) that actual consumer sales of books fell sharply in the first couple of weeks around the election, and for the four sales weeks ending November 27, […]
