Crown is launching what they are calling a new imprint focused on business books, bringing back an old moniker first used by Doubleday, called Currency, led by Tina Constable. Currency will take over from and expand upon the Crown Business line, which will be “retired over time.” Forthcoming Crown Business books will be published under the new Currency banner, and backlist reprints will be rebranded as they are reprinted. (Crown Business is the successor of what started at Doubleday as Currency, turned into Doubleday Business, and then was briefly Broadway Business.) Crown Publishing Group president Maya Mayjee writes: “Currency will […]
