After a quiet delay, the AAP released their StatShot sales data for the first quarter of 2017. (The main press release presents rolled up Q1 data only. But the organization still tabulates their data on a monthly basis, and provided monthly breakouts for each individual month to members in the same format as previously.) You may recall that we came to the reasoned conclusion a year ago that month-to-month variations in AAP trade stats were providing more noise than signal in understanding market performance. The new shows a market that was pretty darn flat in the first quarter of the […]
