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September 11, 2017By Michael Cader

AAP Data Shows Soft April

September 11, 2017By Michael Cader

The AAP reported their monthly StatShot statistics for April, after dropping the first three monthly reports for the year in one batch on August 1. As usual, you should not read much into a single month’s report. Gross print shipments to accounts declined $42.5 million, or 7.5 percent, in April, with adult sales down a little more than children’s and young adult sales. As with the first quarter’s numbers, however, year to year comparisons get a little skewed since the final, revised numbers for 2016 rose again in April. (So April 2017 looks worse in comparison as the revised counts for […]

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