The AAP reported their StatShot sales for June, including summaries for the first half of 2017, but good luck figuring out what — if anything — the statistics indicate. Traditionally you would evaluate current stats by comparing to historical comps. But the AAP keeps changing the bar on those comps, which leaves little room for confidence about any of their data. (Mind you, we are not blaming the organization: They rely on publisher-contributed data and do their best with it.) The problem is that initial StatShot reports are considered preliminary, and the monthly numbers can and often do change significantly […]
