We knew that AAP trade sales statistics for July would be lower than a year ago — when Harry Potter and the Cursed Child landed late in the month. The main question was how weak would the month look and the answer is, pretty weak (to the extent that month-by-month AAP figures are an indicator of anything, which we have questioned pretty thoroughly). Children’s sales were $72 million lower than a year ago, at $124 million — and in July 2016, children’s sales had risen $53 million on the Potter release. Adult sales were down as well, even with a […]
