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December 20, 2017By Michael Cader

Trade Was Flat In August (But Up Compared to the Original 2016 Numbers)

December 20, 2017By Michael Cader

The AAP released their StatShot statistics for August sales, with unremarkable results for the trade, which was mostly flat — if you take the new report at face value. Net trade sales for August were $608.7 million, up marginally ($3.3 million) from the same month a year ago. In contrast, gross print shipments — before returns, which is the better indicator of current and future sales — were $595.5 million for the month, down a modest 1.9 percent (or $11.7 million). But the real reason sales look flat is because the historical comparison data for August 2016 was revised upwards. […]

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