AAP StatShot figures show a strong October 2017, though we have demonstrated that this measure has extreme fluctuations from month to month (and is further complicated by a constantly revised historical baseline). The trade was due for a strong October, since September AAP numbers were down. Also, a year ago publishers had steered their big releases away from October with the presidential election looming, so the improved October shipments show a return to normal. With a stack of big releases (including Dan Brown’s Origin), adult gross sales of $693 million were more than a return to the $640 to $650 […]
