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August 2, 2018By Michael Cader

Softer Second Quarter Leaves Trade Unit Sales Close to Flat

August 2, 2018By Michael Cader

NPD Bookscan issued a report on sales trends for the first half of the year, with total unit sales running just about flat. Print sales comprised 317 million units for the first half of the year, compared to 311 million in 2017 — but ebook units reported by publishers through their PubTrack Digital service were down by 3 million in the first quarter, at 41 million units. If that trend continues when the second quarter is tabulated, total measured unit sales would be flat. Print books had gained in the first quarter (helped by Fire and Fury giving the year […]

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