We’ve run out of polite synonyms for modest and soft, so we’ll start our final look at the dealmaking patterns leading into the London Book Fair with what jumped out as most distinctive. Debut fiction is always a closely-watched market bellwether, particularly as the mainstream fiction market appears to languish. The good news is that this year’s five weeks of sales and announcements ahead of the fair has recorded the most debuts in the past four years. At the same time, however, reported deals for substantial amounts (major and significant deals) are far lower than at any other point: 2019 […]
