Penguin Random House has launched a Reader Rewards Loyalty Program, a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. EVP, director, marketing strategy & consumer engagement Sanyu Dillon says in the announcement that their research “shows that today’s consumer expects to be rewarded by the brands they purchase from frequently, and this program delivers an initial step toward building deeper, more meaningful relationships with readers.” Readers register for an account through the PRH website, where FAQs on the new program are posted, and submit evidence of purchases — in any format, […]
