EW probably goes overboard in declaring Jenna Bush Hager as “demonstrating an individual power not seen since Oprah’s glory days” in her monthly book picks on The Today Show, starting in March. But her selections do have noticeable impact, and provide a clear sales lift. Her inaugural pick was her strongest, however; according to NPD Bookscan, here is how Jenna’s picks have sold in the four weeks of her selection: March: The Last Romantics, Tara Conklin (22,950 copies) April: The Unwinding of the Miracle, Julie Yip-Williams (7,800 copies) May: A Woman Is No Man, Etaf Rum (10,750 copies) June: Searching […]
