The burst in attention and impact for book clubs and monthly spotlight picks among booksellers, celebrities, and media outlets prompted our popular monthly “How Did They Pick?” feature, which tracks print sales of selected titles. Over time, that sales data has shown that not all picks are created equal; some are aggressively marketed commercial hits, while others are quiet releases and sell fewer than 1,000 copies in their selection month. The sales impact from club to club varies widely as well. Below we have charted each club’s most and least resonant picks of 2019, and we show you their average […]
