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AAP October Stat Shot

January 14, 2020
By Sara Grace

With full-year NPD Bookscan stats for 2019 now available, the AAP turns back the clock a little with the release of its October StatShot. Overall adult sales in October were $561 million, down from $583 million in 2018 (or $600 million in the original 2018 reporting, continuing the correction trend we have noted throughout 2019). Sales of adult print books were $420 million, down from $442 million in October 2019, with mass market showing the largest decline, also in line with the year’s trends. (The originally reported October adult print numbers were significantly higher, at $458 million.) Children’s saw continued […]

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Filed Under: Statistics

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