As we explain regularly, AAP StatShot data can vary widely from month to month (and that does not seem to be an indicator of anything significant). And we already know how 2019 trade print sales turned out from a unit perspective from NPD Bookscan. With all of that in mind, the AAP November 2019 data is markedly lower for both adult and children’s trade books, only in part owing to a particularly strong comp year. Adult print sales totaled $304 million, compared to $466 million in November 2018. (November 2018’s updated reporting was only slightly lower than the $473 million […]
