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Obama’s A Promised Land Sets PRH Opening Day Sales Record

November 18, 2020
By Michael Cader

Penguin Random House announced Wednesday that Barack Obama’s A PROMISED LAND sold over than 887,000 units (including pre-orders_ in all formats and editions in the US and Canada on the first day of publication. That comprises “the largest first-day sales total for any book ever published” by the company. Two years ago, Michelle Obama’s book BECOMING sold over 725,000 units in its first day on sale, moving 1.4 million units in the first week on sale.

In July, Simon & Schuster said they had set their own “company record” for opening day sales in the US when Mary Trump’s Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man sold over than 950,000 units in its first day, July 14.

Filed Under: Free, Opening Sales

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