NPD Bookscan recently reported ebook sales data for the full year 2020, as reported by participating publishers through their PubTrack Digital service. Tracked ebook sales hit 174 million units in 2020, up 17 percent compared to 149 million units in 2019. (For now, the reported data excludes IPG, so these numbers may not align with previous reports.) The biggest gains came in April and May, and when pandemic-fueled ebook sales were up 10 million over the same period in 2019. While it covers a somewhat different pool of participants, Bookscan’s unit data is in line with the AAP’s revenue data, […]
