Effective immediately, Knopf is launching “an expansion of [their] publishing program” with Knopf Cooks, led by Lexy Bloom, who serves as editorial director. (Bloom already works with the Julia Child Foundation to manage Child’s backlist.) The line will have a dedicated editorial, publicity, and marketing team. Tom Pold has been promoted to senior editor, reporting to Bloom. Sara Eagle is promoted to associate director of marketing. Senior publicist Sarah New will continue to work on the cookbooks, as well as titles for Knopf and Pantheon.