A good final sales week, ending on December 25 — with one extra shopping day compared to the same week in 2020 — put print sales for the four final holiday weeks as measured by NPD Bookscan just about even with 2020. At just under 110 million units, 2021’s total was less than a million units behind last year’s sales. That strong finale leaves 2021 sales running 8.9 percent ahead of last year’s print sales, pointed towards another year of robust sales for print books. After 51 weeks, Bookscan counts print sales of 810 million units — compared to 744 […]
