NPD Bookscan released final year-end print sales data for 2021, and per recent reporting on holiday sales and AAP data through November, trade publishing enjoyed historic results. 2020 was surprisingly a great year from a statistical perspective, though full of challenges and strong results were not enjoyed evenly throughout the business. 2021 turns out to have been better still, growing even more in both total units added and on a percentage basis. Measured print sales reached 826 million units in 2021, up 68 million units (or 9 percent) over 758 million units in 2020 — when sales had grown 57 […]
