This time of year, if you focus too much on weekly market sales reports without looking at the broader context – particularly the timing of Easter – you can get confused pretty easily. For the first quarter of 2022 (the 13 weeks ending April 2), print book sales as measured by NPD Bookscan registered 184 million units – 18 million units, or 9 percent, lower than the big first quarter in 2021. But three weeks later, following a good sales week leading in to Easter and natural falloff the following week, the true comparison was clearer – and better: Year-to-date […]
