That supposed “nosedive” in print sales the week after Easter was…completely normal. As NPD Books analyst writes in their weekly media report, “The week after Easter always sees a significant drop of more than 20%, and this year was no exception. It’s perfectly normal.” In fact, “The week after Easter always sees a drop of 20% to 28%.” This year, “Volume was down 24% from last week but was up 10% over the same week in 2019, which was also an Easter week and therefore is a helpful gauge of where we are relative to pre-pandemic numbers…. The week after […]
