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About Last Week (The Sales)

May 4, 2022
By Michael Cader

That supposed “nosedive” in print sales the week after Easter was…completely normal. As NPD Books analyst writes in their weekly media report, “The week after Easter always sees a significant drop of more than 20%, and this year was no exception. It’s perfectly normal.” In fact, “The week after Easter always sees a drop of 20% to 28%.” This year, “Volume was down 24% from last week but was up 10% over the same week in 2019, which was also an Easter week and therefore is a helpful gauge of where we are relative to pre-pandemic numbers…. The week after […]

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