NPD BookScan looked at sales data for books that have been removed from shelves or publicly challenged, finding that media attention converts into sales spikes — though the absolute numbers range widely. “When a book finds itself at the top of a national news story because it has received a challenge, sales go up,” said Kristen McLean, books industry analyst for NPD. “But that doesn’t translate into an overall sales boost for other banned books. It’s the immediacy of the story, and viewers’ reaction to it, that drives increased sales. It is also likely that many consumers don’t know what […]
