Best known for their Ignition service that markets, manages and distributes backlist ebooks for other publishers, Open Road is launching Activation, a service available to all publishers to help market frontlist titles. The initiative formalizes and expands upon campaigns and promotions Open Road has offered recently through their content vertical websites and newsletters, which they say reach audiences of over 3 million readers. Open Road chief marketing officer Mary McAveney says in the announcement, “Publishers everywhere are seeing their Facebook ad costs rise dramatically and their campaigns less effective because of recent privacy changes. While protecting consumer privacy, Open Road […]