As part of their Activation service to promote frontlist titles to their subscribers, Open Road Integrated Media will launch the Fall Hardcover Discovery Initiative for hardcover middle grade and young adult titles. Participating publishers can choose up to five titles to be featured on the company’s websites and newsletters. The initiative is a response to Barnes & Noble’s decision to reduce stock of MG hardcovers. “With changes in the retail and media landscape, it has never been more challenging to publish a new middle grade or YA hardcover,” ceo David Steinberger said. “The Fall Hardcover Discovery Initiative will provide middle grade […]
