The AAP released their StatShot Annual Report for 2021 on Friday, for the second year in a row providing a substantial collection of actual, directly-reported data, received from a modestly expanded pool of reporting publishers. Trade sales (starting with their default measure, which includes religious presses alongside trade) increased more than 13 percent to $10.14 billion — gaining almost $1.2 billion — with 1.412 billion trade units sold in 2021, up 11.1 percent from 1.271 billion in 2020. In keeping with our longstanding practice, we will report on the actual reported data only; not the magically-modeled estimates that nearly double […]
