While holiday sales data from NPD Bookscan continues to show unit-based year-end sales consistently underperforming last year’s big performance, the AAP’s dollar-based reports from a few months ago show a more measured accounting from reporting publishers heading into the fall. Overall trade sales were $850 million, down (2.5) percent from 2021, with strong adult results and considerably weaker children’s sales. Adult sales reached $590 million, a 3.9 percent increase. Hardcover sales of $206.4 million were down (7.4) percent from $222.8 million, while paperbacks were up 19.8 percent to $207.3 million. Mass market sales increased 13.7 percent to $18.4 million. Digital […]
