Since October, Audible has been “conducting limited testing” on including ads in select audiobooks, podcasts, and original content for non-members. Listeners who don’t subscribe to Audible have “ad-supported access to a limited set of Audible titles” and will hear a total of eight ads in a 24-hour period. The ad-supported titles are meant to be discovered organically: If a consumer searches for an audiobook and comes upon the Audible listing, it may be available for free. A company spokesperson said that the goal of the program is to attract listeners and grow the audience for audiobooks. They could not offer […]
Archives for April 2023
Scholastic to Combine Book Fairs and Clubs In New School Reading Events Group
Scholastic announced today that it would combine its Book Fairs and Book Clubs divisions into one “integrated school reading events business,” which will launch in June. President and ceo Peter Warwick said in a release: “Today, these highly differentiated, uniquely Scholastic businesses have significant overlap and synergies in their customers and operations. By integrating both Clubs and Fairs into a single, aligned organization, we’re excited about the multiple opportunities to expand Scholastic’s impact, serve our customers better and improve efficiencies.” Book Fairs president Sasha Quinton will lead the new division. Book Clubs president Judy Newman will transition to a new […]