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December 29, 2023By Michael Cader

Holiday Book Sales See Strong Final Week, Outpace Last Year

December 29, 2023By Michael Cader

Circana Bookscan reported sales for the week ending December 23, with a strong finish to holiday book sales: They recorded sales of 31.68 million print units, up 1.74 million units over the same week a year ago, a gain of 5.8 percent. That makes for the strongest week 51 in the Bookscan calendar over the past five years, and is comparable to the final big holiday weeks (week 50) from 2020 and 2021. Continuing its strength from the year, adult fiction registered its best holiday week in the last five years, moving 6.8 million units. That strong finish puts sales […]

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