VP, editorial director Sara Goodman shared more details about Saturday Books, the new “New Adult” imprint from St. Martin’s Press that sits alongside YA imprint Wednesday Books. The imprint seems to be a way of reclaiming and redefining the term “New Adult,” which came to describe steamy romances about–and with the intended audience of–people in their early 20’s. The moniker has fallen out of favor in the industry in recent years: In 2013 at the category’s height, PM recorded 51 New Adult deals; in 2023 that number dropped to 7. Though the current success of authors who cross age categories […]
