Following solid year-over-year gains in October for print book sales, Circana Bookscan analyst Brenna Connor foresees a strong selling season for the holidays. In her weekly analysis published Friday, Connor wrote: “My 2024 holiday outlook is positive. I believe the book market will see an improvement in sales compared to last year. Consumer engagement with books is high in 2024 and the market is poised for a strong holiday season, with sales volume growing between 1 percent and 4 percent compared to last year, with stronger MSRP dollar growth. This holiday there will be a focus on value for many […]
