A soft fourth quarter for overall deals (-3.2 percent overall) had only modest effect on what was a record-setting year for PM reports overall in 2024–even with continued weakness in the children’s market. Overall deals were higher than ever, as adult deals set new records by a large margin. And publisher investment, in terms of reported six-figure deals as well as in major and significant deals in particular, well exceeded previous records. In particular: – US deals overall were up 3.5 percent, just beating the previous record set in 2021 when pandemic retail sales also set new records. – Adult Fiction continued […]
