Circana Bookscan reports that print book sales “remain[ed] steady in the first half of 2025 but has shown signs of slowness in May and June. In the first six months of 2025, print book sales dropped -1 percent based on units sold, compared to the same period last year.” They note, “Key factors behind the drops include retail promo events that occurred in 2024 and were not replicated in 2025, along with the normalization of adult fiction sales volume.” Adult nonfiction was ”the steepest underperformer,” down 3 million units compared to the first half of 2024, even with sales of […]
