Author and marketing guru Seth Godin is asked for advice by Harper Studio on their blog: “The huge opportunity for book publishers is to get unstuck. You’re not in the printing business. The life and death of trees is not your concern. You’re in the business of leveraging the big ideas authors have. There are a hundred ways to do that, yet book publishers obsess about just one or two of them. Here’s the news flash: that’s not what authors care about. Authors don’t care about units sold. They care about ideas spread. If you can help them do that, […]
