We generally do not report on the AAP’s monthly numbers (or the Census Bureau’s monthly bookstore numbers) because they are so incomplete and idiosyncratic that they produce more confusion than clarity as far as we are concerned. (It leads to disconnects like today’s pairing from Shelf Awareness:) “AAP: April Sales Increase, Big Gain for Hardcovers”“Bookstore Sales Slip 5.1% in April, Flat for Year” But with the thirst for ebook data and general confusion about the changing landscape of business terms, lots of outlets are seizing on the monthly AAP ebook numbers. Year-on-year numbers are still increasing–April was up 127 percent […]
